TEN Action (formerly known as Zee Sports and then TEN
Action+) is a 24-hour sports channel in South Asia. The channel is owned by
Zee Entertainment Enterprises of Taj Television India which is part of the Essel
Group. Ten Action is the third channel launched by the network after TEN Sports
and TEN Cricket.
In September 2010, Zee Sports was renamed to Ten Action.The channel
exclusively broadcast UEFA Champions League, Europa League, Scottish Premier
League, Serie A and the Spanish La Liga to South Asia, though La Liga was
reverted to ESPN-Star from the 2012-13 season onwards. It also has rights to
broadcast the League Cup, the Championship and the Dutch League Eredivisie in
India. It also had the right to broadcast the 2010 Asian Games.
TEN Action's promo is the song "Let Me Hear You Scream" by Ozzy
Osbourne. It features the show called C2K (Countdown to Kickoff) before every
"live' match. It is hosted by Joe Morrison with John Burridge (known as
"Budgie") and Carlton Palmer. It also has shows for the La Liga and Serie
A named La Liga show and Serie A show in which they talk about the matches of
the coming week or past week. They also discuss about players, stadiums or
clubs.
